Your newest rep just spent 90 minutes at a homeowner's kitchen table and left with "we'll think about it." Meanwhile, your experienced rep closed a $24,000 roof job yesterday in 35 minutes. The difference isn't talent—it's the 200+ practice conversations one has had that the other hasn't.
That gap is what GhostRep eliminates. It's an AI-powered sales training platform built specifically for roofing companies, compressing typical 3-6 month training timelines to 3-6 weeks while protecting your best prospects from being burned during the learning curve.
The Million-Dollar Training Problem
Here's what most roofing companies don't realize they're spending on recruiting and training: For a typical 5-person sales team, you're investing $216,000 annually when you add up manager screening time ($72,000), external recruiter fees ($36,000), training platforms ($9,000), manager training time ($36,000), bootcamps ($24,000), and ongoing coaching ($30,000+).
But the hidden costs hurt more. Each bad hire—and the roofing industry averages 35-40% failure rates—costs approximately $76,000 by the time you factor in recruiting, training investment, and lost deals. New reps burn through 10-15 of your best prospects while "learning on the job," representing $100,000-$150,000 in wasted opportunity per hire at $10,000 average deal value.
Even your experienced reps leave money on the table. Most don't know how to fight insurance adjusters for proper supplements, accepting lowball estimates and leaving $5,000-8,000 per deal uncollected. According to the National Roofing Contractors Association, these post-sale negotiations represent where most revenue is won or lost, yet traditional training ignores them entirely.
What Is GhostRep? (And What It's NOT)
Let's be clear: GhostRep is not a roofing company. We don't install roofs, generate leads, or manage customer relationships. We're not competing with contractors.
GhostRep is a B2B software platform providing AI-powered recruiting, training, and real-time field coaching specifically for roofing sales teams—think Salesforce for sales enablement or Shopify for e-commerce, but built exclusively for the roofing industry.
The platform was built by roofing industry veterans with 15+ years of field sales experience. Every training scenario comes from real roofing situations. Every objection is one that actual homeowners say. Every solution has been proven in thousands of appointments.
How GhostRep Solves Three Critical Problems
Problem #1: Recruiting Is Slow, Expensive, and Produces Bad Results
Post a job on Indeed and you'll get 200 applications in 48 hours. Sounds great until you realize 70% are completely unqualified—people afraid of heights, wanting guaranteed hourly pay, or who've never sold anything. You still screen them all, spending 20 hours per week on phone conversations that mostly end in "this isn't for me."
GhostRep's AI Recruiting Agent automates candidate screening with 87% accuracy, reducing your manager's time from 20 hours per week to 30 minutes reviewing scored candidates. The AI conducts voice interviews immediately when candidates apply, asking roofing-specific questions that predict success: commission tolerance, rejection resilience, problem-solving with actual roofing scenarios.
Research from the Society for Human Resource Management shows that structured interviews improve hiring accuracy by 40% compared to unstructured conversations. GhostRep's AI applies this structure consistently to every candidate, eliminating the gut-feel hiring that produces 35% failure rates.
Problem #2: Training Doesn't Stick and Takes Forever
Send your rep to a $3,000 roofing sales bootcamp. They return fired up, full of knowledge, ready to crush it. Three weeks later, they've forgotten 80% of what they learned. This isn't a roofing problem—it's a neuroscience problem.
The Ebbinghaus Forgetting Curve demonstrates that 80-90% of passively consumed information is forgotten within 90 days without active practice. Video-based training is even worse because watching isn't practicing.
GhostRep's Objection Mastery provides 1,000+ roofing-specific practice scenarios with AI customers that react dynamically to rep performance. 💪 Think of old-school closer cards—physical flash cards with objections that successful reps practiced between appointments—rebuilt for the TikTok generation. Two-to-five-minute drills on phones fit between appointments, building muscle memory through volume.
[VISUAL 2: Training Retention Comparison - Place Here]
Shows 15% retention from video training vs 80%+ retention from active practice
The critical difference: Traditional training focuses 100% on initial sales (door knocking, presentations, closing). GhostRep covers the entire customer lifecycle:
- Post-Adjuster Negotiations (20% of scenarios): What to say when estimates come in $8,000 under scope, how to advocate for supplements without alienating adjusters
- Service & Workmanship Issues (15%): Converting angry customers about crew damage into referral sources
- Warranty Positioning (15%): Handling competitor warranty tactics, explaining 50-year vs 25-year coverage differences
- Referral Generation (10%): Systematic approaches to leverage completed jobs into 3+ neighbor appointments
- Collections & Payments (5%): Handling payment resistance, insurance check delays
This 70% of scenarios that happen after the initial sale is where reps lose $5,000-8,000 per deal and damage customer relationships—yet most training never covers them.
Problem #3: Reps Are Alone When It Matters Most
Your best rep is in a homeowner's living room. The close is going great. Then the homeowner says: "Your competitor offers a 50-year manufacturer warranty. You're only offering 25 years. Why should I pay more for less coverage?"
Your rep knows there's a good answer somewhere in training—something about warranty duration mattering less than manufacturer stability. But pressure makes the brain go blank. They fumble. The deal is lost.
GhostRep's Ghost Rep provides real-time AI coaching during live appointments through any Bluetooth earpiece. 🎧 Rep encounters something unexpected, presses a button in their pocket, and within 2 seconds AI whispers guidance in their ear. Customer has no idea. Deal saved.
Ghost Rep works 100% offline. The database lives on the phone, built from every scenario the rep practiced in Objection Mastery. Storm restoration in rural areas with zero cell service? Ghost Rep still functions when every internet-dependent AI tool fails.
The Four-Product Integrated System
All four products are included in both pricing plans—you don't buy them separately:
1. AI Recruiting Agent screens 100+ candidates automatically with 87% accuracy, identifying who actually has commission tolerance and rejection resilience before you waste manager time on phone screens.
2. Objection Mastery trains reps through 1,000+ practice scenarios covering door knocking through collections, building automatic responses through deliberate practice.
3. AI Role Play tests complete skill application with 5-20 minute full customer interactions across five distinct personalities (Friendly Referral, Analytical Engineer, Budget-Conscious Mom, Skeptical Veteran, Indecisive Committee), ensuring reps can execute under pressure before burning real prospects.
4. Ghost Rep backs them up with real-time coaching on live appointments via Bluetooth earpiece, working offline when connectivity fails.
The integration is what makes it work: Practice in Objection Mastery builds Ghost Rep's database. Performance gaps in Role Play trigger auto-prioritization of specific scenarios back in Objection Mastery. Recruiting assessment data customizes training plans based on baseline skills.
Pricing: Simple, Transparent, Turnover-Protected
Professional Plan: $499/month or $2,999/year (save 50%)
- 50 hours/month shared pool across all products
- Up to 5 users
- All four products included
Enterprise Plan: $899/month or $5,999/year (save 44%)
- 125 hours/month shared pool
- Up to 15 users
- All four products included
- Priority support
- Hours roll over month-to-month (never expire)
The "hours" are AI usage time (interviews conducted, scenarios practiced, role plays completed, Ghost Rep activations), not your time. Allocate the pool however needed. Heavy hiring month? Use more for recruiting. Off-season? Focus on training.
Critical advantage: Hours never expire. Rep quits after using only 20 of their 100 training hours? You have 80 hours banked to train the replacement. Your investment never goes to waste—the #1 problem in high-turnover industries.
Compare this to traditional costs of $216,000 annually for a 5-person team. GhostRep costs $5,988-$10,788 per year—a 91-96% cost reduction before considering prevented bad hires ($76,000 each), protected prospects ($100,000+ per new hire), and supplement recovery improvements ($250,000+ annually for 50 deals).
Getting Started: 10 Minutes, Not 10 Weeks
There's no complex implementation. Create account (2 minutes), add team members (3 minutes), reps download app or use web (2 minutes), they start first practice scenario (3 minutes). Done.
For recruiting: Get your branded candidate link (30 seconds), add to Indeed/ZipRecruiter job posts (2 minutes), candidates start getting auto-screened immediately.
Reps practice 10-25 minutes daily on their own time—morning coffee, between appointments. Manager spends 5-10 minutes daily reviewing progress. Total manager time investment: 2 hours per week compared to 35+ hours you're spending now on recruiting, training, and coaching.
Frequently Asked Questions
How long does it take to train a roofing sales rep with GhostRep?
Traditional training takes 3-6 months. GhostRep compresses this to 3-6 weeks by providing 1,000+ objection scenarios in the first weeks alone, building muscle memory through active practice instead of passive video watching. Reps prove competency through AI Role Play testing before touching real prospects.
What's the average close rate for roofing sales reps?
Industry average reps close 18-23% of qualified leads according to Roofing Contractor Magazine. Top performers with proper objection training close 32-38%. GhostRep users report 15-25% close rate increases through real-time Ghost Rep coaching and comprehensive scenario practice.
How much do roofing companies spend on training per year?
Typical 5-person teams spend $216,000 annually on recruiting platforms ($9,000), manager screening time ($72,000), external recruiters ($36,000), training platforms ($9,000), manager training time ($36,000), bootcamps ($24,000), and coaching consultants ($30,000). This doesn't include hidden costs like burned prospects ($500,000+) and lost supplement value ($250,000+).
Does Ghost Rep work without internet connection?
Yes. Ghost Rep works 100% offline because the database lives on the rep's phone, built from every Objection Mastery practice scenario. Storm restoration in rural areas with zero cell service? Ghost Rep still provides real-time coaching when every internet-dependent AI tool fails. This is the critical advantage for field sales teams.
Can we use GhostRep with our existing training programs?
Absolutely. Companies using both strategic training programs (Top Rep, Roofing Sales Mastery, D2D Experts) and GhostRep consistently outperform companies using either alone. Those programs teach the strategic concepts and sales philosophy. GhostRep drills them into muscle memory through 1,000+ practice repetitions. They complement each other perfectly.
What equipment do reps need to use GhostRep?
Any smartphone from the last 5 years for Objection Mastery and Role Play. For Ghost Rep, add any Bluetooth earpiece (AirPods, Jabra, Samsung, whatever reps already own—$0 if they have one, $30-80 if needed). Total equipment cost: $0-80 per rep.
How accurate is the AI Recruiting Agent?
87% accuracy, meaning when the AI recommends "Strong Hire," that candidate has an 87% probability of still being employed at 6 months and meeting performance targets. This compares to 30-40% accuracy with traditional phone screening, 50-60% with external recruiters, and 25-35% with resume screening alone, based on industry hiring data from SHRM's talent acquisition research.
The GhostRep Advantage
One Platform. Closed Loop System.
Every interaction makes your team better. AI that learns, adapts, and improves with every rep.
Hire
AI screens candidates
Train
1,000+ scenarios
Coach
Real-time guidance
Analyze
AI learns & improves
You Might Also Like
Your newest rep just burned through 32 leads in two weeks. Zero closes. The homeowners said "we're getting other quotes" and "your price is too high" and "we need to think about it." Your rep froze every single time. Now those leads are dead, those territories are poisoned, and you're out $640 in lead costs plus the revenue those deals could have generated. This is the hidden cost nobody talks about: new reps learning on live ammunition. They practice objection handling by blowing real appointm
Your rep just spent 90 minutes at a kitchen table. The homeowner loves everything - GAF Timberline HDZ in Charcoal, ice and water shield upgrade, new valley flashing. Total: $18,400. Then comes the line that kills 60% of deals: "We need to think about it." Translation? They can't afford it right now. Most reps walk away here. They'll say something like "totally understand, take your time" and mark it "thinking about it" in the CRM, knowing they're never hearing from these people again. The rep
80% of roofing sales require 5+ follow-ups. 44% of reps give up after one. Here's the exact 7-touchpoint cadence that takes close rates from 18% to 40%.