Siro vs Rilla vs SalesAsk vs GhostRep: What These Tools Actually Cover (And What They Miss)

Here's how AI sales tools usually get compared: someone stacks up features in a spreadsheet — recording, transcription, post-call analysis, scorecards — and declares a winner. What that comparison always misses is the question underneath it: what part of the sales cycle does each tool actually cover?

Siro, Rilla, and SalesAsk are all built around the same core idea. Record what happens at the kitchen table. Analyze it with AI. Give your reps or manager feedback after the appointment. That's a real problem worth solving — Rilla's published benchmark data puts the average roofing close rate at 20%, and getting a 10-rep crew from 20% to 27% on qualified leads is worth roughly $590,000 per month in additional revenue at a $14,000 average ticket. Connell Roofing moved from 18% to 27% in 90 days using SalesAsk's coaching system. Recording and analysis tools can produce that kind of lift.

But the kitchen table is one phase of a roofing job. Not seven. That's the gap none of these comparisons talk about — and it's where GhostRep sits in a different category entirely.

The Seven Phases Siro, Rilla, and SalesAsk Don't Touch

A roofing job — especially insurance restoration — doesn't start at the kitchen table and end when the homeowner signs. It runs from the first door knock through collections. Most crews have a rep who's solid at the initial close but falls apart at the adjuster meeting. Or reps who close deals, lose them on supplement negotiations, and wonder why revenue looks different than close rate suggests.

The full lifecycle for a restoration crew looks like this:

1. D2D canvassing — the door knock, the initial pitch, booking the appointment
2. In-home presentation — the kitchen table close
3. Adjuster meeting — getting on the roof with the insurance adjuster
4. Contract and scope review — making sure the scope is complete before material orders go in
5. Supplement negotiations — fighting for O&P, code upgrades, proper Xactimate line items
6. Collections — getting the check out the door after the job's done
7. Referral and repeat — converting one job into the next appointment in the neighborhood

Siro, Rilla, and SalesAsk are built for Phase 2. They're very good at Phase 2. GhostRep covers all seven — with real-time AI coaching at each stage, not post-call analysis after one of them.

Key insight: Post-appointment recording tells you what went wrong after the fact. GhostRep's Echo coaching runs live in the rep's ear during the encounter — whether that's the door knock, the kitchen table, or the adjuster meeting on the roof.

What Siro Actually Does Well

Siro's strongest feature isn't the recording — it's what they built around it. The platform lets you clip moments from your top performers and surface them to the rest of the team. If your best rep handles the "insurance will just patch it again" objection better than anyone else, Siro lets every rep hear exactly how he does it — in context, from a real appointment, in his actual voice.

That peer-learning loop is the most underrated feature in this category. It's why Siro reports a 36% average close rate lift across their customer base. The improvement doesn't come from the AI analysis alone — it comes from reps finally hearing what winning sounds like from someone inside their own company.

Siro also has a $50M Series B and a tight integration with ServiceTitan SalesPro for teams already on that platform. If your office runs ServiceTitan and your managers are coaching-minded, Siro is a strong fit for Phase 2.

Where it stops: Siro doesn't touch the door knock. It doesn't touch the adjuster meeting. It doesn't help reps prepare for objections before they walk in — only debrief after they walk out. That's a deliberate product choice, not a criticism, but it means there are rep problems Siro can't reach.

What Rilla Actually Does Well

Rilla's core value is manager visibility at scale. Most roofing companies can't afford — or staff — a manager willing to ride along with every rep on every appointment. It's the same problem that makes remote roofing sales management so difficult without the right tools. Rilla is the virtual ride-along: it records the in-home presentation, transcribes it, and gives managers structured visibility into what's happening at each appointment without being in the room.

Brian Lanier at Ridge Top Exteriors has described using Rilla to scale oversight across a team he couldn't physically be with on every call. Their close rate moved 5-10 points in the first few months — the kind of lift that happens when a manager can actually see where appointments are falling apart instead of piecing it together from rep self-reports.

Rilla also produces the most credible industry benchmark data in this space. Their analysis of tens of thousands of in-home appointments puts the average roofing close rate at 20%, with large companies averaging closer to 27%. That benchmark matters when you're diagnosing whether your crew has a training problem or a lead quality problem.

Where it stops: Same constraint as Siro — Phase 2 only. Rilla doesn't have a preparation component for reps before they walk in, and it doesn't touch any phase of the job after the homeowner signs.

What SalesAsk Actually Does Well

SalesAsk sits in the same recording category as Siro and Rilla but leans hardest into coaching accountability. Where Siro optimizes for peer learning and Rilla optimizes for manager visibility, SalesAsk builds around structured coaching scorecards and daily cadences. The manager doesn't just see what happened — they're prompted to run a coaching session around it.

The clearest proof point is Connell Roofing. They moved from 18% to 27% in 90 days — a 9-point improvement on qualified leads. At $14,000 per ticket with a 10-rep crew running 15 appointments per rep per week, that's about $530,000 per month in additional revenue from the same appointment volume. The recording captured the data. The daily coaching cadence is what moved the numbers.

If you have a manager who will commit to daily coaching and you want a system that enforces that commitment with scorecards and metrics, SalesAsk is the most structured option in this category.

Where it stops: SalesAsk has limited objection roleplay — it's not what the platform is built for. And like Siro and Rilla, nothing in the product touches D2D canvassing, adjuster meetings, supplement negotiations, or collections.

What GhostRep Does Differently

GhostRep doesn't record the kitchen table appointment. That's the first thing to understand. It's not trying to compete for the same Phase 2 recording slot — it covers the phases the other tools don't, and it runs live instead of after the fact.

Echo is GhostRep's real-time coaching system. A rep wears a Bluetooth earpiece. Echo listens to the conversation. When an objection hits — "I need to get another quote," "my neighbor said you guys are expensive," "I want to wait until after the holidays" — Echo surfaces the right response in under 2 seconds. The rep hears it and delivers it naturally, without fumbling. No pause. No "let me think about that."

As of early 2026, Echo covers the full job lifecycle: D2D canvassing door encounters, in-home presentations, adjuster meetings, and follow-up phases. The D2D canvassing coverage is brand new. Echo now records and analyzes every door encounter during a canvassing run — not just in-home closes. The AI reviews what happened at each door, gives reps feedback on approach and objection handling, and tracks improvement across sessions. No other tool in this comparison has any coverage here.

Echo also runs fully offline. No cell signal required. That matters on rural storm routes and in newer subdivisions where coverage is spotty. Browser-based tools stop working when the bars drop. Echo doesn't.

Key insight: The fastest rep ramp isn't post-call feedback — it's deliberate practice before the call. Reps who run through objection scenarios for 10-25 minutes before field deployment close faster and hold confidence under pressure better than reps learning entirely through trial and error. GhostRep is built for that prep loop.

Job Intel is new in 2026. Before a rep walks into an appointment, GhostRep pulls intelligence from your CRM — property data, job details, prior contact history — and surfaces it as pre-appointment context. The rep walks in knowing more, which changes the tone of the conversation from the first sentence.

Objection Mastery is the pre-field prep library: 1,000+ objection scenarios across roofing, insurance restoration, and the full job lifecycle. Not generic sales training — roofing-specific objections that come up at the kitchen table, at the adjuster meeting, and during supplement negotiations. Reps can run through scenarios in the truck between appointments.

Role Play uses five AI customer personalities with five difficulty levels to simulate real in-home conversations. 250+ scenarios. A new rep can run 30 minutes of practice before a big appointment and walk in more prepared than a rep learning purely in the field.

AI Recruiter pre-screens candidates at 87% accuracy. For storm restoration companies cycling through reps seasonally, that's meaningful filter before a manager spends time on an interview.

The Revenue Math Works for Any Tool in This Space

Ten reps, 15 appointments per rep per week, $14,000 average ticket. At 20% close, that's 30 jobs per week and $420,000 in weekly revenue. At 27%, that's 40.5 jobs — $567,000 per week, roughly $590,000 more per month. The math justifies every tool on this list if the lift is real and adoption is consistent.

GhostRep's 14-day free trial with 5 hours of voice time lets you put real reps through real scenarios before committing to a subscription. That's enough time to run your new hires through Objection Mastery, test Echo on a few D2D shifts, and see whether the platform gets daily use or collects dust. Adoption is the number that actually matters — and if a rep's close rate is already dropping, no tool fixes it unless they're using it consistently.

Your results will depend on crew size, lead quality, territory, and how consistently your reps open the app. A $200/month tool used every day beats a more sophisticated platform opened once a week.

Which Tool Fits Your Crew

Choose Siro if you have a standout rep whose closes you want the whole team to hear, your managers are actively coaching, and you're running ServiceTitan SalesPro. The peer-learning loop is Siro's real edge.

Choose Rilla if your manager can't physically ride along with every rep and you need real visibility into in-home presentations. The virtual ride-along is the best tool in the market for that specific gap. Ridge Top Exteriors is proof it moves numbers at scale.

Choose SalesAsk if you want post-call recording paired with a structured daily coaching system. The Connell Roofing result happened because of the coaching cadence built on top of the recording data. You need a manager committed to running it every day.

Choose GhostRep if you care about what happens before, during, and after the kitchen table — not just at it. If your reps are struggling on canvassing approaches, going into adjuster meetings underprepared, or losing jobs on supplement negotiations and collections, those are phases none of the recording tools touch. GhostRep is also the right call for fast new-rep onboarding and storm season speed, and crews working rural routes with unreliable cell coverage.

High-performing restoration companies often run both categories. A recording tool for experienced reps to get post-call analysis and manager visibility — GhostRep for new rep onboarding, canvassing coaching, adjuster-phase prep, and Job Intel context before appointments. They solve different problems across the lifecycle.

Key Takeaways

• Siro, Rilla, and SalesAsk are all recording-and-analysis tools built for the in-home appointment (Phase 2 of a 7-phase roofing job). They do that phase well.
• GhostRep covers the entire job lifecycle — D2D canvassing through collections — with real-time AI coaching, not post-call analysis.
• New in 2026: Echo now analyzes D2D canvassing encounters, not just in-home appointments. No other tool in this comparison covers this phase.
• New in 2026: Job Intel pulls CRM intelligence before the appointment so reps walk in with context already loaded.
• Echo runs fully offline — critical for rural storm routes and neighborhoods with unreliable coverage.
• GhostRep's 14-day free trial includes 5 hours of voice time — enough to run a real test before committing.
• Recording tools and lifecycle coaching tools aren't competing for the same slot. Many high-performing teams run both.

Frequently Asked Questions

What is the average roofing sales close rate?

Rilla's analysis of tens of thousands of in-home roofing appointments puts the industry average at 20%. Large-company benchmarks sit closer to 27%. A 30-40% close rate is achievable on well-qualified appointments. If your crew is consistently below 20%, that's a coaching and training problem. Between 20-27% is where most coaching tools deliver their clearest measurable lift.

Do Siro and Rilla cover door-to-door canvassing, not just in-home appointments?

No. Siro, Rilla, and SalesAsk are all designed around recording and analyzing the in-home appointment. None of them have a canvassing module. As of early 2026, GhostRep's Echo is the only AI coaching tool in this comparison that covers D2D door encounters — recording each interaction, analyzing the pitch, and coaching the rep on their canvassing approach across a session.

Can I use Siro or Rilla without telling homeowners they're being recorded?

Consent laws vary by state. Several states require two-party consent before recording in a private residence. Check state law for every territory where your crew works before deploying any recording-based tool. Most companies handle it with a brief verbal disclosure at the start of the appointment — framed as a quality and training tool, most homeowners don't object.

How long does it take to see results from AI sales coaching?

Connell Roofing moved from 18% to 27% in 90 days of consistent SalesAsk coaching. Ridge Top Exteriors saw measurable lift in their first few months with Rilla. Most teams see initial close rate movement in 4-8 weeks when the platform is used consistently. Adoption is the critical variable.

Does GhostRep's Echo work without cell service?

Yes. Echo processes locally on the device — no cell signal required. This matters for storm chasers working rural routes and D2D crews canvassing newer subdivisions with limited coverage. Browser-based tools stop functioning without connectivity. Echo doesn't.

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